The Location Study

Features and Details:

Evaluate current and forecasted demographics, and practitioner competition ratios surrounding a specific address.
Available for the Dental, Optometry, Veterinary and Medical Industries.


Upcharges may apply for additional features. 

Available for the Dental, Optometry and Veterinary Industries.

Evaluate a specific location or address

Practitioner Competition Ratio Analysis for your Practice Specialty

19 Current Demographic Factors 

Five-Year Forecasted Demographic Factors

Search by Mile Radius, Minute Drive Rime, or Custom Polygon

Results based on Census Block Group Technology

Delivered via PDF to the email associated with your order

We recommend scheduling a Free Consultation to get recommended search parameters based on your unique situation and goals.

Then, enter your search parameters and relevant information below.

Please provide as much detail as possible about your desired outcomes.

After purchase, the process of practitioner verification of your selected practice specialty begins. We utilize the best national practitioner database possible, as well as validate the existence of practitioners using various manual and internet tools to materially ensure the accuracy of competition ratios for all practitioner types.

Your results will be delivered in PDF format to the email address associated with the order. Expedited delivery is available, please contact us to make special arrangements.

A free Next Steps Call is available with the purchase of your report to help interpret your results and determine the best course of action for implementation.

Enter Search Parameters:

To ensure the success of your order, please contact us for recommended search parameters.

We’re with you at every step

Free Consultation

Schedule a Free Consultation with a Locate Specialist for recommended search parameters based on your unique situation and goals.

Delivered to your inbox

Sit back and relax while we do the hard work. Results are delivered directly to your inbox. 

Next Steps Call

A Free Next Steps call is included with your purchase to review and interpret your results with a Locate Specialist. Location made easy. 

Frequently Asked Questions

Do you offer free sample reports?

Yes. Click here to download a free sample of The Location Study here.

What are the best search parameters?

The best search parameters for your results will depend on if your location is rural, suburban, or urban. Major highways, bodies of water, and railroads may also affect your search parameters. We highly recommend scheduling a free consultation with a Specialist who will provide recommended guidelines based on your situation. Contact us today.

Why do I need two Search Area Methods?

Two sets of Search Area Parameters are needed to get two sets of data for that Market.

We recommend the first parameter to reflect the market close to the base location - for example, a 3-mile radius for a typical suburban area.

The second parameter should approximate the overall market - for example, a 15-minute drive time. For either set, choose radius, drive time or custom polygon.

Custom polygons are hand-drawn to eliminate nonapplicable results due to noncompete restrictions, state lines, geographic factors, highways, natural boundaries, bodies of water, etc.

If you are unsure of the best search parameters for your situation, give us a call. It's free. 

What is a Realratio?

A Realratio is a proprietary competition ratio standard for each practice type that indicates the point where Locate considers a market to be saturated. Competition ratios are calculated by dividing total population (numerator) to practitioners (denominator). Locate compares the actual ratio for a given market to the Realratio to measure the degree of market saturation. For example, the Realratio for a General Dentist is 2,000. An actual ratio higher than 2,000 would generally indicate the market has potential for an additional practitioner(s). A ratio below 2,000 indicates the area is oversaturated and strategic plans should be carefully evaluated. 

How do you validate practitioners in a search area?

We utilize the best national practitioner database possible, as well as validate the existence of practitioners using various manual and internet tools to materially ensure the accuracy of competition ratios.

How do multi-office practitioners affect competition ratios?

When reviewing competitive practitioners for a report, Locate can assign practitioners to more than one location when applicable. For example, if an orthodontist is only practicing out of one office in a search area 2 days a week, we can adjust this from showing as 100% in the search area to 40%. This more accurately reflects the practitioner’s impact on the market.

What demographics factors are included?

Demographic data includes:

  • Total Population
  • Population by Age Range
  • Population Change by Age Range
  • Average Per Capita Income
  • Average Household Income
  • Households by Income Brackets
  • Households Change by Income Brackets
  • Average Household Size
  • Total Households
  • Total Families
  • Average Family Size
  • Housing Units Breakdown
  • Total Housing Units Change
  • Average Value of Owner-Occupied Units
  • Population by Ethnicity
  • Total Number of Businesses
  • Total Number of Employees
  • Total Sales
  • Retail Data

Where does the demographic data come from?

We obtain demographic data from a top 3rd party Demographic company that takes the raw census information, annual updates, and forecasts then packages it into a format that companies can utilize.  It is the same data used by everyone in the USA.

What is the turnaround time?

We strive to deliver your Study within two to three business days.

Delivery time may vary based on the complexity of the order, the density of the report location, the inclusion of premium services, and many other factors.

Expedited delivery is available. Please consult with your specialist to make arrangements.

Your PDF results will be emailed to the address associated with your order when complete.