Census Block Group

Tech the giants use. Now available to everyone.

 Learn why Census Block Group Technology is important to your Location Strategy success

The Magic that happens behind every Locate™ Product

Census Block Groups (CBGs) are the smallest geographical unit used by the US Census Bureau and provide true market reflection by incorporating neighborhoods, natural areas, and geographical boundaries.
As a result of the 2020 Census, there are a total of 239,780 CBGs in the USA.

Each CBG includes a population of only 600 – 3,000 people.

A typical suburban area in  a 30-Minute Drive Time Search Area contains 200-600 CBGs.

Example of a single Census Block Group within a search area.

Partial Census Block Groups

Locate’s Platform allows for Partial CBGs which are the percentages that fall within the boundary of the search area. This means even more precision as this applies to demographic and competition calculations done in the platform.

Example of a Partial Census Block Group included in a Radius Search Area.

Why we don’t use Zip Codes?

  • Zip Codes are artificially defined boundaries created by the Post Office.
  • They are irregular in shape and often too large.
  • They show no actual relevance to true market behavior or information.

Click to learn more from this independent third-party expert’s advice about why you should not use Zip Codes. 

Fact: There are a total of 27,797 relevant zip codes in the USA.

Why we don’t use Concentric Circles?

  • Concentric Circles are artificially defined six-mile diameter search areas that are placed edge to edge on a grid without overlap.
  • They provide data from areas that are much too large that have no relevance to true market information.
  • This results in a small number of potential locations being researched.

Fact: Each concentric circle covers approximately 28 square miles.

Although there is a formal census every 10 years, demographic data updates are released normally every year based upon new forecasts, surveys and estimates.  The census is designed to reset the forecasts back to an actual count and then the 10-year cycle starts again.   We apply those annual updates to ensure the most up-to-date demographic information is available.

Discover Untapped Potential

Locate uses Census Block Group Technology to quickly find new market options with the right demographics for your business. Compare data in multiple regions with ease, as shown in this example of a regional search in Ohio.*

Columbus, Ohio

Two-Mile Search Radius*

Census Block Groups

Population

Average Household Income

Competition Ratios**

Dayton, Ohio

Two-Mile Search Radius*

Census Block Groups

Population

Average Household Income

Competition Ratios**

Cincinnati, Ohio

Two-Mile Search Radius*

Census Block Groups

Population

Average Household Income

Competition Ratios**

*All data is used for demonstrative purposes only and is not to be used in Location Strategy decisions.
**Competition ratios available for the Dental Industry. Realratio displayed for General Dentist.